The Brand Essence

Crafted with heart. Defined by elegance.

Founded in 2017, Khoula Abdullah is a celebration of timeless femininity and refined craftsmanship.
Each piece is handmade in Muscat, weaving delicate details with modern sophistication.

Born from a deep passion for beauty that feels personal, every design carries emotion, intention, and quiet confidence — made for women who embody grace in their own way.

Khoula Abdullah — made in Muscat, worn with love.

the heart behind the label

Since launching her brand in 2017, Khoula Abdullah has been driven by a deep love for design and meaningful creation. Her work reflects a world where femininity meets strength — where every detail carries emotion, and every piece feels personal.

Guided by intuition and inspired by life’s quiet beauty, Khoula creates garments that celebrate confidence, grace, and individuality.

Brand Values & Sustainability Practices

  • Vegan Fabrics

    "Over 80% of our fabrics are vegan, free from animal products, and completely cruelty-free — a conscious choice towards ethical fashion."

    "أكثر من 80٪ من خاماتنا نباتية، خالية من المنتجات الحيوانية، وخالية تمامًا من القسوة — اختيار واعٍ نحو أزياء أخلاقية."

  • Compostable Packaging

    "Our packaging is crafted from sustainable materials, and designed to be biodegradable — because responsibility extends beyond the garment."


    "تُصنع عبواتنا من مواد مستدامة ومصممة لتكون قابلة للتحلل — فالمسؤولية تتجاوز حدود التصميم."

  • Locally Made

    "Aligned with national visions, our production is locally manufactured — ensuring authenticity, supporting community, and reducing carbon footprint."

    "تماشيًا مع الرؤى الوطنية، يُنتَج عملنا محليًا — لنضمن الأصالة، وندعم المجتمع، ونقلل من البصمة الكربونية."

  • On-Demand Manufacturing

    "We manufacture on demand to reduce overproduction, minimize waste, and grow more sustainably — making fashion less harmful to the planet."

    "ننتج عند الطلب لتقليل الإنتاج الزائد، والحد من النفايات، والنمو بشكل أكثر استدامة — لنصنع أزياء أقل ضررًا بالكوكب."

  • Plant a Tree

    "With every purchase, we contribute to reforestation efforts by planting trees — fashion that gives back to the Earth."

    "مع كل عملية شراء، نساهم في جهود إعادة التشجير بزراعة الأشجار — أزياء تعيد العطاء للأرض."

  • Zero Waste

    We embrace zero waste in patternmaking and fabrics, cutting back on textile pollution in an industry where 85% of textiles are often wasted."

    "نتبنى مبدأ صفر نفايات في صناعة الباترونات والأقمشة، مما يساهم في الحد من التلوث النسيجي في صناعة يُهدر فيها 85٪ من الأقمشة."